Smoke and Mirrors

We want cigarettes to do a disappearing act, so we sent magician Tom Elderfield out on to the streets of London to persuade people to quit with his mind-boggling tricks.

The articles and films on this page are samples from our ‘Quit Cigarettes’ mission, which is currently live in the UK. Our goal is to increase the amount of people in the UK who quit cigarettes. Read more about our first mission here.