The Big Picture

It makes people age faster, die younger and risk cancer, heart disease and even the health of their children. Get to the heart of one of the world’s strangest habits.

The articles and films on this page are samples from our ‘Quit Cigarettes’ mission, which is currently live in the UK. Our goal is to increase the amount of people in the UK who quit cigarettes. Read more about our first mission here.

Break Away

What happens when you send two young British smokers for a detox trip to Iceland, a country that sees the habit as totally uncool?