Artwork of woman smoking

Quit Cigarettes

We are working to achieve one single, simple objective: to encourage the UK to quit cigarettes. Our first mission is one of the last things you’d expect to be funded by Philip Morris International. But we’re here to do whatever it takes. Are you?

The articles and films on this page are samples from our ‘Quit Cigarettes’ mission, which is currently live in the UK. Our goal is to increase the amount of people in the UK who quit cigarettes. Read more about our first mission here.