Ah. A wonderful way to start the day. A warm-toasted scone melting the butter as it fills each little pocket of crumbly goodness. The sweetness of ooey-gooey strawberry jam. Yet all you taste is flour and slimy fruit, because of that cigarette you smoked earlier. The average adult has 2,000 to 4,000 taste buds in total. Unfortunately, smoking can affect the shape of your taste buds. Most smokers have a lower ability to detect taste, compared to non-smokers. Try to name a cigarette that is more succulent than a burger and chips. The more you smoke, the lower your taste sensitivity. See how that stacks up. Fresh herbs with a touch of onion sweetness, makes the banger come to life. But instead, irritated mucus membranes has you smelling diddly-squat. F***ing hell! Don’t worry mate, there’s good news. After only 48 hours of not smoking, your ability to taste and smell improves. Quit those smokes and taste every one of those gastronomic fireworks in your mouth.

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Smoking Sucks the Fun out of Food

This is a sample from our ‘Quit Cigarettes’ mission, which is currently live in the UK. Our goal is to increase the amount of people in the UK who quit cigarettes. Read more about our first mission here.

Freshly made cakes. Hot, greasy fry-ups. Sunday roasts at your nan’s and cheesy chips after a night out. Here’s why it all turns to ash in your mouth when you’re a smoker.