What is Change Incorporated?

The world is changing faster and more profoundly than ever. We’ve been let down time and again by our systems, our leaders, even our heroes. Something isn’t working. And doing nothing is no longer an option.

That’s why VICE Media has launched Change Incorporated

As the oceans fill with plastic, the planet gets hotter and chronic health issues continue to plague us, it’s clear that something needs to change.

Big businesses talk about their sustainability and responsibility, but how much are they actually doing?

That’s where Change Incorporated comes in. We have one simple, single goal: to drive measurable, positive change where it’s needed the most.


51% believe radically new systems are needed. 41% think corporations should lead the change. Only 13% believe they do.

Source: WolffOlins


We’ve started by encouraging the UK to stop smoking cigarettes

Cigarettes remain the largest cause of premature death in the world, killing seven million people every year globally. So as our very first mission, funded by Philip Morris International, we’re aiming to get UK smokers to quit cigarettes. The UK is well suited as a first market, with a population that consumes a high level of media and with a public policy backdrop designed to tackle the issue most effectively.

It’s a mission we are working hard to extend around the world. But as you can imagine, it’s a complex process, which we’ll take on country by country. Until then, this site will give you a taste of the kind of stuff we’re producing.

Creating a conversation, or causing a controversy?

We are funded by the companies at the heart of the world’s most controversial, most crucial issues. Yes, you read that right. Organisations who are willing to finance content aimed at changing the issues they have helped to create.

It’s pretty radical. But we’re here to do whatever it takes. And if that means turning a brand at the heart of the problem into a part of the solution then so be it.

The one non-negotiable on our side: even though companies fund our missions, they don’t have control over what we publish. VICE and Change Incorporated retain complete editorial control. We are independent. We are fearless. So let’s find out if we’re right.

It’s time for hard truth – and real change

We want to hear from you. If you're ready to challenge preconceived ideas, if you’re a critic of the companies who we take funding from, or if you’re sitting firmly on the fence, please join the debate by contacting opinion@changeincorporated.com

For any media inquiries, please reach out to press@changeincorporated.com  


Our First Mission

Smoking cigarettes is bad for us, but why can’t we stop? Our first mission tackles this question, with the aim of supporting people – and arming them with the knowledge – to quit cigarettes once and for all.